Cheesegeek

Deal

Cheese subscribing mobile app

Season 19 · Ep 1 OtherAired 6 January 2022

Best known from its Dragons’ Den appearance, Cheesegeek is a cheese subscribing mobile app in Season 19, and convinced StevenBartlett to invest.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 7.5%
Offered equity: £2M
Sought valuation: £150K
Deal amount: 7.5%
Deal equity: £2M
Deal valuation

Richard Hancock and Edward Simpson walked into the Den in Season 19, Episode 1 in the episode that aired 6 January 2022. Cheesegeek, the cheese subscribing mobile app, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £150,000 for a 7.5% stake, which valued the company at £2M.

StevenBartlett made the deal at £150,000 for 7.5% equity. The deal valued the company at £2M.

Cheesegeek was one of 59 businesses to pitch in Season 19, where 28 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

StevenBartlett£150K

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Frequently asked questions

Where can I buy Cheesegeek?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Cheesegeek get a deal on Dragons’ Den?

Yes. Cheesegeek closed a deal for £150,000 in exchange for 7.5% equity, with StevenBartlett.

Which dragon invested in Cheesegeek?

StevenBartlett invested in Cheesegeek (£150,000 total as aired).

What season of Dragons’ Den was Cheesegeek on?

Cheesegeek appeared in Season 19, Episode 1, which aired 6 January 2022.

How much was Cheesegeek asking for on Dragons’ Den?

The founders asked for £150,000 for 7.5% of the company, a £2M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.