Chicurela

No Deal

High-end salmon skin leather fashion accessories

Season 3 · Ep 3 Fashion & BeautyAired 17 August 2006

Chicurela is a high-end salmon skin leather fashion accessories that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Laura Chicurel stepped onto the carpet in Season 3, Episode 3 in the episode that aired 17 August 2006. Chicurela, the high-end salmon skin leather fashion accessories, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

No deal. Every dragon declined, and Chicurela walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Chicurela?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Chicurela get a deal on Dragons’ Den?

No. Chicurela pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Chicurela on?

Chicurela appeared in Season 3, Episode 3, which aired 17 August 2006.

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