Chocpix

No Deal

Chocolates designed on photographs

Season 2 · Ep 4 OtherAired 6 December 2005

Chocpix, the chocolates designed on photographs, landed on the national radar after pitching the dragons in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Francesco Lia faced the dragons in Season 2, Episode 4 in the episode that aired 6 December 2005. Chocpix, the chocolates designed on photographs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Chocpix couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 2, 5 of 67 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Chocpix?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Chocpix get a deal on Dragons’ Den?

No. Chocpix pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Chocpix on?

Chocpix appeared in Season 2, Episode 4, which aired 6 December 2005.

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