Churchill Gowns

Deal

Graduation gown rentals

Season 17 · Ep 2 OtherAired 18 August 2019

Churchill Gowns is a graduation gown rentals that got its big break on Dragons’ Den in Season 17, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 22%
Offered equity: £273K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Oliver Adkins and Ruth Nicholls stepped onto the carpet in Season 17, Episode 2 in the episode that aired 18 August 2019. Churchill Gowns, the graduation gown rentals, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £60,000 for 22% of the company, an implied valuation of £273K.

A deal was struck.

Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Churchill Gowns?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Churchill Gowns get a deal on Dragons’ Den?

Yes. Churchill Gowns closed a deal.

What season of Dragons’ Den was Churchill Gowns on?

Churchill Gowns appeared in Season 17, Episode 2, which aired 18 August 2019.

How much was Churchill Gowns asking for on Dragons’ Den?

The founders asked for £60,000 for 22% of the company, a £273K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.