Circaroma

Circaroma

No Deal

Organic oil skincare

Best known from its Dragons’ Den appearance, Circaroma is a organic oil skincare in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

Asked for
Offered equity
Sought valuation
No deal

Barbara Scott and Steve Atkinson walked into the Den in Season 2, Episode 4 in the episode that aired 6 December 2005. Circaroma, the organic oil skincare, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

The dragons passed, and Circaroma left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Circaroma was one of 67 businesses to pitch in Season 2, where 5 deals got done. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Circaroma?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Circaroma get a deal on Dragons’ Den?

No. Circaroma pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Circaroma on?

Circaroma appeared in Season 2, Episode 4, which aired 6 December 2005.

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