Concrete Canvas

No Deal

Emergency shelter design concept

Season 2 · Ep 4 OtherAired 6 December 2005

Best known from its Dragons’ Den appearance, Concrete Canvas is a emergency shelter design concept in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 50%
Offered equity: £160K
Sought valuation

Peter Brewin and William Crawford walked into the Den in Season 2, Episode 4 in the episode that aired 6 December 2005. Concrete Canvas, the emergency shelter design concept, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 50% stake, which valued the company at £160K.

The dragons passed, and Concrete Canvas left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Concrete Canvas was one of 67 businesses to pitch in Season 2, where 5 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Concrete Canvas?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Concrete Canvas get a deal on Dragons’ Den?

No. Concrete Canvas pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Concrete Canvas on?

Concrete Canvas appeared in Season 2, Episode 4, which aired 6 December 2005.

How much was Concrete Canvas asking for on Dragons’ Den?

The founders asked for £80,000 for 50% of the company, a £160K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.