Cowley's Fine Foods

No Deal

Meat and vegetarian jerkies and fruits

Season 5 · Ep 1 OtherAired 15 October 2007

Best known from its Dragons’ Den appearance, Cowley's Fine Foods is a meat and vegetarian jerkies and fruits in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 30%
Offered equity: £333K
Sought valuation

Martin and Susan Cowley walked into the Den in Season 5, Episode 1 in the episode that aired 15 October 2007. Cowley's Fine Foods, the meat and vegetarian jerkies and fruits, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 30% stake, which valued the company at £333K.

The dragons passed, and Cowley's Fine Foods left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Cowley's Fine Foods was one of 79 businesses to pitch in Season 5, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Cowley's Fine Foods?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Cowley's Fine Foods get a deal on Dragons’ Den?

No. Cowley's Fine Foods pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Cowley's Fine Foods on?

Cowley's Fine Foods appeared in Season 5, Episode 1, which aired 15 October 2007.

How much was Cowley's Fine Foods asking for on Dragons’ Den?

The founders asked for £100,000 for 30% of the company, a £333K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.