UK · BBC · Season 23 · Episode 3
Family home-baking and craft kits.
Aired 12 February 2026 · Pitched by Kate Horne and Louise Nicholson
Craft & Crumb sells baking and craft kits for families. Its range includes themed baking activities and party bags, with the contents and instructions for each kit described by the official shop.
Kate Horne and Louise Nicholson asked for £100,000 for 3% equity.
The pitch ended without an investment agreement.
An agreement on the programme does not establish that an investment completed after filming.
Kids & Education
Discount platform for new and expecting parents.
Explore the pitch →An offer of £50,000 for 10% equity from Susie Ma was accepted on air.
An agreement on the programme does not establish that an investment completed after filming.
Green & CleanTech
Portable off-grid composting and dry-flush toilets.
Explore the pitch →The pitch ended without an investment agreement. Rejected Peter Jones offer of £100,000 for 20%.
An agreement on the programme does not establish that an investment completed after filming.
Pet Products
Smart cat flap with AI prey detection.
Explore the pitch →An offer of £200,000 for 10% equity from Steven Bartlett was accepted on air.
An agreement on the programme does not establish that an investment completed after filming.