Crane Drinks

No Deal

Vegan and gluten free cranberry ciders and liqueurs

Season 17 · Ep 5 OtherAired 8 September 2019

Crane Drinks, the vegan and gluten free cranberry ciders and liqueurs, landed on the national radar after pitching the dragons in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 2%
Offered equity: £4M
Sought valuation

Daniel and Ben Ristmer faced the dragons in Season 17, Episode 5 in the episode that aired 8 September 2019. Crane Drinks, the vegan and gluten free cranberry ciders and liqueurs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £80,000 in exchange for 2% equity, putting a £4M valuation on the business.

Crane Drinks couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 17, 26 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Crane Drinks?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Crane Drinks get a deal on Dragons’ Den?

No. Crane Drinks pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Crane Drinks on?

Crane Drinks appeared in Season 17, Episode 5, which aired 8 September 2019.

How much was Crane Drinks asking for on Dragons’ Den?

The founders asked for £80,000 for 2% of the company, a £4M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.