CU Products

No Deal

Night-vision safety wear

Season 4 · Ep 4 OtherAired 28 February 2007

CU Products is a night-vision safety wear that got its big break on Dragons’ Den in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: —
Offered equity: —
Sought valuation

Founder Jack McGenily stepped onto the carpet in Season 4, Episode 4 in the episode that aired 28 February 2007. CU Products, the night-vision safety wear, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and CU Products walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy CU Products?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did CU Products get a deal on Dragons’ Den?

No. CU Products pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was CU Products on?

CU Products appeared in Season 4, Episode 4, which aired 28 February 2007.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.