Cucumber Clothing

No Deal

Cooling clothing for females

Season 17 · Ep 14 OtherAired 12 April 2020

Cucumber Clothing, the cooling clothing for females, landed on the national radar after pitching the dragons in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Nancy Zeffman and Eileen Willett faced the dragons in Season 17, Episode 14 in the episode that aired 12 April 2020. Cucumber Clothing, the cooling clothing for females, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 10% equity, putting a £500K valuation on the business.

Cucumber Clothing couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 17, 26 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Cucumber Clothing?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Cucumber Clothing get a deal on Dragons’ Den?

No. Cucumber Clothing pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Cucumber Clothing on?

Cucumber Clothing appeared in Season 17, Episode 14, which aired 12 April 2020.

How much was Cucumber Clothing asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.