Danceacise

No Deal

Mats for dancing tuition

Season 14 · Ep 8 OtherAired 28 December 2016

Danceacise is a mats for dancing tuition that got its big break on Dragons’ Den in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 10%
Offered equity: £1.5M
Sought valuation

Founder Denis Ahmet and Tim Hamilton stepped onto the carpet in Season 14, Episode 8 in the episode that aired 28 December 2016. Danceacise, the mats for dancing tuition, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £150,000 for 10% of the company, an implied valuation of £1.5M.

No deal. Every dragon declined, and Danceacise walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 14 saw 70 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Danceacise?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Danceacise get a deal on Dragons’ Den?

No. Danceacise pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Danceacise on?

Danceacise appeared in Season 14, Episode 8, which aired 28 December 2016.

How much was Danceacise asking for on Dragons’ Den?

The founders asked for £150,000 for 10% of the company, a £1.5M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.