Dappad

Dappad

No Deal

Online personal styling service for men

Season 15 · Ep 6OtherAired 1 October 2017

Dappad, the online personal styling service for men, landed on the national radar after pitching the dragons in Season 15, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for
7.5%
Offered equity
£1M
Sought valuation
No deal

Erika Nilsson-Humphrey faced the dragons in Season 15, Episode 6 in the episode that aired 1 October 2017. Dappad, the online personal styling service for men, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 7.5% equity, putting a £1M valuation on the business.

Dappad couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 15, 26 of 58 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Dappad?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Dappad get a deal on Dragons’ Den?

No. Dappad pitched the dragons but left Season 15 without a deal.

What season of Dragons’ Den was Dappad on?

Dappad appeared in Season 15, Episode 6, which aired 1 October 2017.

How much was Dappad asking for on Dragons’ Den?

The founders asked for £75,000 for 7.5% of the company, a £1M valuation.

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