Daughter Of The Soil Skincare

No Deal

Shea-based and sesame-based skincare products

Season 15 · Ep 5 Fashion & BeautyAired 24 September 2017

Daughter Of The Soil Skincare is a shea-based and sesame-based skincare products that got its big break on Dragons’ Den in Season 15, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 10%
Offered equity: £600K
Sought valuation

Founder Maria Magembe and Hellen Lawuo-Meena stepped onto the carpet in Season 15, Episode 5 in the episode that aired 24 September 2017. Daughter Of The Soil Skincare, the shea-based and sesame-based skincare products, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

The ask was £60,000 for 10% of the company, an implied valuation of £600K.

No deal. Every dragon declined, and Daughter Of The Soil Skincare walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 15 saw 58 pitches, and 26 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Daughter Of The Soil Skincare?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Daughter Of The Soil Skincare get a deal on Dragons’ Den?

No. Daughter Of The Soil Skincare pitched the dragons but left Season 15 without a deal.

What season of Dragons’ Den was Daughter Of The Soil Skincare on?

Daughter Of The Soil Skincare appeared in Season 15, Episode 5, which aired 24 September 2017.

How much was Daughter Of The Soil Skincare asking for on Dragons’ Den?

The founders asked for £60,000 for 10% of the company, a £600K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.