DDN Ltd

Deal

Misfuelling prevention device

Season 6 · Ep 3 AutomotiveAired 4 August 2008

DDN Ltd, the misfuelling prevention device, landed on the national radar after pitching the dragons in Season 6, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 25%
Offered equity: £1M
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Michael Cotton faced the dragons in Season 6, Episode 3 in the episode that aired 4 August 2008. DDN Ltd, the misfuelling prevention device, pitched in the Automotive category, one of 9 automotive businesses to brave the Den across all 21 seasons.

They came in asking £250,000 in exchange for 25% equity, putting a £1M valuation on the business.

A deal was struck.

Across Season 6, 14 of 66 pitches ended in a handshake. In the Automotive category overall, roughly 100% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy DDN Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did DDN Ltd get a deal on Dragons’ Den?

Yes. DDN Ltd closed a deal.

What season of Dragons’ Den was DDN Ltd on?

DDN Ltd appeared in Season 6, Episode 3, which aired 4 August 2008.

How much was DDN Ltd asking for on Dragons’ Den?

The founders asked for £250,000 for 25% of the company, a £1M valuation.

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