Diamond Geezer

No Deal

Online jewellery retailer

Season 6 · Ep 2 OtherAired 28 July 2008

Best known from its Dragons’ Den appearance, Diamond Geezer is a online jewellery retailer in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£255K
Asked for: 40%
Offered equity: £638K
Sought valuation

Clive Billing walked into the Den in Season 6, Episode 2 in the episode that aired 28 July 2008. Diamond Geezer, the online jewellery retailer, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £255,000 for a 40% stake, which valued the company at £638K.

The dragons passed, and Diamond Geezer left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Diamond Geezer was one of 66 businesses to pitch in Season 6, where 14 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Diamond Geezer?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Diamond Geezer get a deal on Dragons’ Den?

No. Diamond Geezer pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was Diamond Geezer on?

Diamond Geezer appeared in Season 6, Episode 2, which aired 28 July 2008.

How much was Diamond Geezer asking for on Dragons’ Den?

The founders asked for £255,000 for 40% of the company, a £638K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.