Dog Bling

No Deal

Fashion accessories for dogs

Season 9 · Ep 2 OtherAired 7 August 2011

Best known from its Dragons’ Den appearance, Dog Bling is a fashion accessories for dogs in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: —
Offered equity: —
Sought valuation

Elizabeth Chance and Colin Halfpenny walked into the Den in Season 9, Episode 2 in the episode that aired 7 August 2011. Dog Bling, the fashion accessories for dogs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Dog Bling left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Dog Bling was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Dog Bling?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Dog Bling get a deal on Dragons’ Den?

No. Dog Bling pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Dog Bling on?

Dog Bling appeared in Season 9, Episode 2, which aired 7 August 2011.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.