Door Jammer

No Deal

Portable personal security device

Season 14 · Ep 9 OtherAired 1 January 2017

Door Jammer, the portable personal security device, landed on the national radar after pitching the dragons in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 15%
Offered equity: £533K
Sought valuation

Roger Willems and Phil Stratford faced the dragons in Season 14, Episode 9 in the episode that aired 1 January 2017. Door Jammer, the portable personal security device, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £80,000 in exchange for 15% equity, putting a £533K valuation on the business.

Door Jammer couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 14, 21 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Door Jammer?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Door Jammer get a deal on Dragons’ Den?

No. Door Jammer pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Door Jammer on?

Door Jammer appeared in Season 14, Episode 9, which aired 1 January 2017.

How much was Door Jammer asking for on Dragons’ Den?

The founders asked for £80,000 for 15% of the company, a £533K valuation.

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