E Z C

No Deal

High-visibility luggage label

Season 6 · Ep 6 OtherAired 25 August 2008

E Z C, the high-visibility luggage label, landed on the national radar after pitching the dragons in Season 6, where it won fans even without landing a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Dragons’ Den products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for E Z C.

From the show

The Dragons’ Den pitch

£200K
Asked for: 20%
Offered equity: £1M
Sought valuation

Ian Mann faced the dragons in Season 6, Episode 6 in the episode that aired 25 August 2008. E Z C, the high-visibility luggage label, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £200,000 in exchange for 20% equity, putting a £1M valuation on the business.

E Z C couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 6, 14 of 66 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sold on E Z C?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy E Z C?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did E Z C get a deal on Dragons’ Den?

No. E Z C pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was E Z C on?

E Z C appeared in Season 6, Episode 6, which aired 25 August 2008.

How much was E Z C asking for on Dragons’ Den?

The founders asked for £200,000 for 20% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.