Easiweft

No Deal

Hair-extension holders

Season 16 · Ep 8 OtherAired 11 November 2018

Easiweft, the hair-extension holders, landed on the national radar after pitching the dragons in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 25%
Offered equity: £320K
Sought valuation

Nicola Wood faced the dragons in Season 16, Episode 8 in the episode that aired 11 November 2018. Easiweft, the hair-extension holders, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £80,000 in exchange for 25% equity, putting a £320K valuation on the business.

Easiweft couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 16, 29 of 62 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Easiweft?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Easiweft get a deal on Dragons’ Den?

No. Easiweft pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Easiweft on?

Easiweft appeared in Season 16, Episode 8, which aired 11 November 2018.

How much was Easiweft asking for on Dragons’ Den?

The founders asked for £80,000 for 25% of the company, a £320K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.