Easy Dry Housewares

No Deal

Self-Rotating Washing Line

Season 8 · Ep 2 OtherAired 21 July 2010

Best known from its Dragons’ Den appearance, Easy Dry Housewares is a self-rotating washing line in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 25%
Offered equity: £320K
Sought valuation

John Jackson walked into the Den in Season 8, Episode 2 in the episode that aired 21 July 2010. Easy Dry Housewares, the self-rotating washing line, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 25% stake, which valued the company at £320K.

The dragons passed, and Easy Dry Housewares left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Easy Dry Housewares was one of 81 businesses to pitch in Season 8, where 17 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Easy Dry Housewares?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Easy Dry Housewares get a deal on Dragons’ Den?

No. Easy Dry Housewares pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Easy Dry Housewares on?

Easy Dry Housewares appeared in Season 8, Episode 2, which aired 21 July 2010.

How much was Easy Dry Housewares asking for on Dragons’ Den?

The founders asked for £80,000 for 25% of the company, a £320K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.