Easy Shelf

No Deal

Shelf designed to hold shaving and mobile devices whilst charging

Season 6 · Ep 7 OtherAired 1 September 2008

Easy Shelf is a shelf designed to hold shaving and mobile devices whilst charging that got its big break on Dragons’ Den in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: —
Offered equity: —
Sought valuation

Founder John and Gerald Abraham stepped onto the carpet in Season 6, Episode 7 in the episode that aired 1 September 2008. Easy Shelf, the shelf designed to hold shaving and mobile devices whilst charging, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Easy Shelf walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 6 saw 66 pitches, and 14 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Easy Shelf?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Easy Shelf get a deal on Dragons’ Den?

No. Easy Shelf pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was Easy Shelf on?

Easy Shelf appeared in Season 6, Episode 7, which aired 1 September 2008.

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