Easy X Chair

No Deal

Sofa chair incorporated with exercise tools

Season 3 · Ep 2 OtherAired 10 August 2006

Best known from its Dragons’ Den appearance, Easy X Chair is a sofa chair incorporated with exercise tools in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Peter Ashley walked into the Den in Season 3, Episode 2 in the episode that aired 10 August 2006. Easy X Chair, the sofa chair incorporated with exercise tools, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 15% stake, which valued the company at £500K.

The dragons passed, and Easy X Chair left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Easy X Chair was one of 73 businesses to pitch in Season 3, where 8 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Easy X Chair?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Easy X Chair get a deal on Dragons’ Den?

No. Easy X Chair pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Easy X Chair on?

Easy X Chair appeared in Season 3, Episode 2, which aired 10 August 2006.

How much was Easy X Chair asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.