Easyreed

No Deal

Reed fitting device for instruments

Season 11 · Ep 5 OtherAired 8 September 2013

Easyreed is a reed fitting device for instruments that got its big break on Dragons’ Den in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation

Founder Alastair Hanson stepped onto the carpet in Season 11, Episode 5 in the episode that aired 8 September 2013. Easyreed, the reed fitting device for instruments, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 20% of the company, an implied valuation of £250K.

No deal. Every dragon declined, and Easyreed walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 11 saw 67 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Easyreed?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Easyreed get a deal on Dragons’ Den?

No. Easyreed pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Easyreed on?

Easyreed appeared in Season 11, Episode 5, which aired 8 September 2013.

How much was Easyreed asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.