Electro Expo

Deal

Plastic housing that protects cable connections

Season 5 · Ep 8 ElectronicsAired 10 December 2007

Electro Expo is a plastic housing that protects cable connections that got its big break on Dragons’ Den in Season 5, and convinced Duncan Bannatyne and JamesCaan to invest.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 32%
Offered equity: £469K
Sought valuation: £150K
Deal amount: 32%
Deal equity: £469K
Deal valuation

Founder Peter Moule stepped onto the carpet in Season 5, Episode 8 in the episode that aired 10 December 2007. Electro Expo, the plastic housing that protects cable connections, pitched in the Electronics category, one of 26 electronics businesses to brave the Den across all 21 seasons.

The ask was £150,000 for 32% of the company, an implied valuation of £469K.

Duncan Bannatyne and JamesCaan teamed up at £150,000 for 32% equity. The deal valued the company at £469K.

Season 5 saw 79 pitches, and 15 of them closed a deal on air. In the Electronics category overall, roughly 46% of pitches have landed a dragon across the show's history.

Duncan Bannatyne£75KJamesCaan£75K

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Frequently asked questions

Where can I buy Electro Expo?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Electro Expo get a deal on Dragons’ Den?

Yes. Electro Expo closed a deal for £150,000 in exchange for 32% equity, with Duncan Bannatyne and JamesCaan.

Which dragon invested in Electro Expo?

Duncan Bannatyne and JamesCaan invested in Electro Expo (£150,000 total as aired).

What season of Dragons’ Den was Electro Expo on?

Electro Expo appeared in Season 5, Episode 8, which aired 10 December 2007.

How much was Electro Expo asking for on Dragons’ Den?

The founders asked for £150,000 for 32% of the company, a £469K valuation.

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