Envirothaw

No Deal

Granular and fluid de-icer

Season 10 · Ep 8 OtherAired 28 October 2012

Best known from its Dragons’ Den appearance, Envirothaw is a granular and fluid de-icer in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£115K
Asked for: 50%
Offered equity: £230K
Sought valuation

Karina Oldale walked into the Den in Season 10, Episode 8 in the episode that aired 28 October 2012. Envirothaw, the granular and fluid de-icer, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £115,000 for a 50% stake, which valued the company at £230K.

The dragons passed, and Envirothaw left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Envirothaw was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Envirothaw?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Envirothaw get a deal on Dragons’ Den?

No. Envirothaw pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Envirothaw on?

Envirothaw appeared in Season 10, Episode 8, which aired 28 October 2012.

How much was Envirothaw asking for on Dragons’ Den?

The founders asked for £115,000 for 50% of the company, a £230K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.