Ethical Clothing Range

No Deal

Ethical clothing fashion range

Season 1 · Ep 1OtherAired 4 January 2005

Best known from its Dragons’ Den appearance, Ethical Clothing Range is a ethical clothing fashion range in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

Asked for
Offered equity
Sought valuation
No deal

Jeremy Davis walked into the Den in Season 1, Episode 1 in the episode that aired 4 January 2005. Ethical Clothing Range, the ethical clothing fashion range, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Ethical Clothing Range left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Ethical Clothing Range was one of 61 businesses to pitch in Season 1, where 8 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Ethical Clothing Range?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Ethical Clothing Range get a deal on Dragons’ Den?

No. Ethical Clothing Range pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Ethical Clothing Range on?

Ethical Clothing Range appeared in Season 1, Episode 1, which aired 4 January 2005.

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