Fast fashion

No Deal

Female range of lingerie clothing, swimwear

Season 10 · Ep 2 OtherAired 16 September 2012

Best known from its Dragons’ Den appearance, Fast fashion is a female range of lingerie clothing, swimwear in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: —
Offered equity: —
Sought valuation

Nikki Hesford walked into the Den in Season 10, Episode 2 in the episode that aired 16 September 2012. Fast fashion, the female range of lingerie clothing, swimwear, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Fast fashion left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Fast fashion was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Fast fashion?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Fast fashion get a deal on Dragons’ Den?

No. Fast fashion pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Fast fashion on?

Fast fashion appeared in Season 10, Episode 2, which aired 16 September 2012.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.