Fat Ph Rocks

No Deal

Female clothes and underwear range

Season 9 · Ep 8 OtherAired 19 September 2011

Fat Ph Rocks, the female clothes and underwear range, landed on the national radar after pitching the dragons in Season 9, where it won fans even without landing a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Dragons’ Den products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Fat Ph Rocks.

From the show

The Dragons’ Den pitch

£60K
Asked for: 30%
Offered equity: £200K
Sought valuation

Michelle and Steve Ellis faced the dragons in Season 9, Episode 8 in the episode that aired 19 September 2011. Fat Ph Rocks, the female clothes and underwear range, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £60,000 in exchange for 30% equity, putting a £200K valuation on the business.

Fat Ph Rocks couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 9, 16 of 80 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sold on Fat Ph Rocks?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Fat Ph Rocks?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Fat Ph Rocks get a deal on Dragons’ Den?

No. Fat Ph Rocks pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Fat Ph Rocks on?

Fat Ph Rocks appeared in Season 9, Episode 8, which aired 19 September 2011.

How much was Fat Ph Rocks asking for on Dragons’ Den?

The founders asked for £60,000 for 30% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.