Feral Horses

No Deal

Online platform for buying and trading shares in art

Season 16 · Ep 4 OtherAired 2 September 2018

Feral Horses, the online platform for buying and trading shares in art, landed on the national radar after pitching the dragons in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 2%
Offered equity: £2.5M
Sought valuation

Francesco Boni, Lise Arlot and Christian Bellanca faced the dragons in Season 16, Episode 4 in the episode that aired 2 September 2018. Feral Horses, the online platform for buying and trading shares in art, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 2% equity, putting a £2.5M valuation on the business.

Feral Horses couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 16, 29 of 62 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Feral Horses?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Feral Horses get a deal on Dragons’ Den?

No. Feral Horses pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Feral Horses on?

Feral Horses appeared in Season 16, Episode 4, which aired 2 September 2018.

How much was Feral Horses asking for on Dragons’ Den?

The founders asked for £50,000 for 2% of the company, a £2.5M valuation.

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