Fidget-T
No DealFidget toys, bubble wrap, and T-shirts for neurodivergence people
Best known from its Dragons’ Den appearance, Fidget-T is a fidget toys, bubble wrap, and t-shirts for neurodivergence people in Season 22, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 10%
- Offered equity
- £500K
- Sought valuation
Matt and Max Palfrey walked into the Den in Season 22, Episode 9 in the episode that aired 31 July 2025. Fidget-T, the fidget toys, bubble wrap, and t-shirts for neurodivergence people, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.
On the carpet, the number was £50,000 for a 10% stake, which valued the company at £500K.
The dragons passed, and Fidget-T left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.
Fidget-T was one of 55 businesses to pitch in Season 22, where 32 deals got done. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Fidget-T?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Fidget-T get a deal on Dragons’ Den?
No. Fidget-T pitched the dragons but left Season 22 without a deal.
What season of Dragons’ Den was Fidget-T on?
Fidget-T appeared in Season 22, Episode 9, which aired 31 July 2025.
How much was Fidget-T asking for on Dragons’ Den?
The founders asked for £50,000 for 10% of the company, a £500K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
