Fight Factor

No Deal

Mixed martial arts fighting tournament

Season 10 · Ep 6 OtherAired 14 October 2012

Fight Factor is a mixed martial arts fighting tournament that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Stuart Davies stepped onto the carpet in Season 10, Episode 6 in the episode that aired 14 October 2012. Fight Factor, the mixed martial arts fighting tournament, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Fight Factor walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Fight Factor?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Fight Factor get a deal on Dragons’ Den?

No. Fight Factor pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Fight Factor on?

Fight Factor appeared in Season 10, Episode 6, which aired 14 October 2012.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.