Fine Diet App
DealMobile Dieting app
Fine Diet App is a mobile dieting app that got its big break on Dragons’ Den in Season 17, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £70K
- Asked for
- 25%
- Offered equity
- £280K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Ben Smith stepped onto the carpet in Season 17, Episode 4 in the episode that aired 1 September 2019. Fine Diet App, the mobile dieting app, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £70,000 for 25% of the company, an implied valuation of £280K.
A deal was struck.
Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Fine Diet App still in business?
Read our 2026 update on where the company is now.
Sold on Fine Diet App?
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Frequently asked questions
Where can I buy Fine Diet App?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Fine Diet App get a deal on Dragons’ Den?
Yes. Fine Diet App closed a deal.
What season of Dragons’ Den was Fine Diet App on?
Fine Diet App appeared in Season 17, Episode 4, which aired 1 September 2019.
How much was Fine Diet App asking for on Dragons’ Den?
The founders asked for £70,000 for 25% of the company, a £280K valuation.
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