Fine Diet App

Deal

Mobile Dieting app

Season 17 · Ep 4 OtherAired 1 September 2019

Fine Diet App is a mobile dieting app that got its big break on Dragons’ Den in Season 17, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 25%
Offered equity: £280K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Ben Smith stepped onto the carpet in Season 17, Episode 4 in the episode that aired 1 September 2019. Fine Diet App, the mobile dieting app, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £70,000 for 25% of the company, an implied valuation of £280K.

A deal was struck.

Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Fine Diet App?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Fine Diet App get a deal on Dragons’ Den?

Yes. Fine Diet App closed a deal.

What season of Dragons’ Den was Fine Diet App on?

Fine Diet App appeared in Season 17, Episode 4, which aired 1 September 2019.

How much was Fine Diet App asking for on Dragons’ Den?

The founders asked for £70,000 for 25% of the company, a £280K valuation.

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