Floataway

No Deal

Floatation therapy tanks

Season 5 · Ep 5 OtherAired 19 November 2007

Best known from its Dragons’ Den appearance, Floataway is a floatation therapy tanks in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£180K
Asked for: —
Offered equity: —
Sought valuation

Virginia and Colin Stanwell-Smith walked into the Den in Season 5, Episode 5 in the episode that aired 19 November 2007. Floataway, the floatation therapy tanks, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Floataway left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Floataway was one of 79 businesses to pitch in Season 5, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Floataway?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Floataway get a deal on Dragons’ Den?

No. Floataway pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Floataway on?

Floataway appeared in Season 5, Episode 5, which aired 19 November 2007.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.