Fresh Pasta

No Deal

Range of fresh pasta dishes

Season 2 · Ep 4 OtherAired 6 December 2005

Fresh Pasta is a range of fresh pasta dishes that got its big break on Dragons’ Den in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£95K
Asked for: —
Offered equity: —
Sought valuation

Founder Robert Bookham stepped onto the carpet in Season 2, Episode 4 in the episode that aired 6 December 2005. Fresh Pasta, the range of fresh pasta dishes, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Fresh Pasta walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 2 saw 67 pitches, and 5 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Fresh Pasta?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Fresh Pasta get a deal on Dragons’ Den?

No. Fresh Pasta pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Fresh Pasta on?

Fresh Pasta appeared in Season 2, Episode 4, which aired 6 December 2005.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.