Frida Rome
DealVegan non-leather handbags with erotic stories included
Best known from its Dragons’ Den appearance, Frida Rome is a vegan non-leather handbags with erotic stories included in Season 19, and convinced StevenBartlett to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 20%
- Offered equity
- £250K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Rebecca Joy and Natalie Diana walked into the Den in Season 19, Episode 3 in the episode that aired 20 January 2022. Frida Rome, the vegan non-leather handbags with erotic stories included, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
On the carpet, the number was £50,000 for a 20% stake, which valued the company at £250K.
StevenBartlett made the deal.
Frida Rome was one of 59 businesses to pitch in Season 19, where 28 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Frida Rome still in business?
Read our 2026 update on where the company is now.
Sold on Frida Rome?
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Frequently asked questions
Where can I buy Frida Rome?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Frida Rome get a deal on Dragons’ Den?
Yes. Frida Rome closed a deal, with StevenBartlett.
Which dragon invested in Frida Rome?
StevenBartlett invested in Frida Rome.
What season of Dragons’ Den was Frida Rome on?
Frida Rome appeared in Season 19, Episode 3, which aired 20 January 2022.
How much was Frida Rome asking for on Dragons’ Den?
The founders asked for £50,000 for 20% of the company, a £250K valuation.
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