Fussels Fine Foods

No Deal

Rapeseed oils and sauces

Season 8 · Ep 4 OtherAired 2 August 2010

Fussels Fine Foods, the rapeseed oils and sauces, landed on the national radar after pitching the dragons in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£65K
Asked for: —
Offered equity: —
Sought valuation

Andrew Fussell faced the dragons in Season 8, Episode 4 in the episode that aired 2 August 2010. Fussels Fine Foods, the rapeseed oils and sauces, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Fussels Fine Foods couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 8, 17 of 81 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Fussels Fine Foods?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Fussels Fine Foods get a deal on Dragons’ Den?

No. Fussels Fine Foods pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Fussels Fine Foods on?

Fussels Fine Foods appeared in Season 8, Episode 4, which aired 2 August 2010.

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