FV Generation LTD

No Deal

Refrigeration tool to preserve freshness of meat and vegetables

Season 3 · Ep 4 OtherAired 24 August 2006

FV Generation LTD, the refrigeration tool to preserve freshness of meat and vegetables, landed on the national radar after pitching the dragons in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 40%
Offered equity: £125K
Sought valuation

Roark McMaster faced the dragons in Season 3, Episode 4 in the episode that aired 24 August 2006. FV Generation LTD, the refrigeration tool to preserve freshness of meat and vegetables, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 40% equity, putting a £125K valuation on the business.

FV Generation LTD couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 3, 8 of 73 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy FV Generation LTD?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did FV Generation LTD get a deal on Dragons’ Den?

No. FV Generation LTD pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was FV Generation LTD on?

FV Generation LTD appeared in Season 3, Episode 4, which aired 24 August 2006.

How much was FV Generation LTD asking for on Dragons’ Den?

The founders asked for £50,000 for 40% of the company, a £125K valuation.

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