G Hold

No Deal

Ergonomic hand holding device for drinks trays and tablets

Season 14 · Ep 7 OtherAired 4 September 2016

G Hold is a ergonomic hand holding device for drinks trays and tablets that got its big break on Dragons’ Den in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 7.5%
Offered equity: £1M
Sought valuation

Founder Alison Grieve stepped onto the carpet in Season 14, Episode 7 in the episode that aired 4 September 2016. G Hold, the ergonomic hand holding device for drinks trays and tablets, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 7.5% of the company, an implied valuation of £1M.

No deal. Every dragon declined, and G Hold walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 14 saw 70 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy G Hold?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did G Hold get a deal on Dragons’ Den?

No. G Hold pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was G Hold on?

G Hold appeared in Season 14, Episode 7, which aired 4 September 2016.

How much was G Hold asking for on Dragons’ Den?

The founders asked for £75,000 for 7.5% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.