Good Nude Food

No Deal

Sauerkraut health foods

Season 17 · Ep 6 OtherAired 15 September 2019

Best known from its Dragons’ Den appearance, Good Nude Food is a sauerkraut health foods in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Ivonnne Morrison walked into the Den in Season 17, Episode 6 in the episode that aired 15 September 2019. Good Nude Food, the sauerkraut health foods, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 10% stake, which valued the company at £500K.

The dragons passed, and Good Nude Food left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Good Nude Food was one of 69 businesses to pitch in Season 17, where 26 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Good Nude Food?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Good Nude Food get a deal on Dragons’ Den?

No. Good Nude Food pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Good Nude Food on?

Good Nude Food appeared in Season 17, Episode 6, which aired 15 September 2019.

How much was Good Nude Food asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.