Gravity Life

No Deal

Orthopedic posture keystone

Season 15 · Ep 14 OtherAired 18 February 2018

Gravity Life, the orthopedic posture keystone, landed on the national radar after pitching the dragons in Season 15, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£25K
Asked for: 10%
Offered equity: £250K
Sought valuation

Mike Fisher and Shane Monaghan faced the dragons in Season 15, Episode 14 in the episode that aired 18 February 2018. Gravity Life, the orthopedic posture keystone, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £25,000 in exchange for 10% equity, putting a £250K valuation on the business.

Gravity Life couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 15, 26 of 58 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Gravity Life?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Gravity Life get a deal on Dragons’ Den?

No. Gravity Life pitched the dragons but left Season 15 without a deal.

What season of Dragons’ Den was Gravity Life on?

Gravity Life appeared in Season 15, Episode 14, which aired 18 February 2018.

How much was Gravity Life asking for on Dragons’ Den?

The founders asked for £25,000 for 10% of the company, a £250K valuation.

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