Groomi

No Deal

Animal grooming brush

Season 17 · Ep 9 OtherAired 8 March 2020

Groomi is a animal grooming brush that got its big break on Dragons’ Den in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Charlotte and Christopher Wright stepped onto the carpet in Season 17, Episode 9 in the episode that aired 8 March 2020. Groomi, the animal grooming brush, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Groomi walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Groomi?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Groomi get a deal on Dragons’ Den?

No. Groomi pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Groomi on?

Groomi appeared in Season 17, Episode 9, which aired 8 March 2020.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.