Guosto

No Deal

Organic grocery delivery service

Season 11 · Ep 3 Green & CleanTechAired 25 August 2013

Best known from its Dragons’ Den appearance, Guosto is a organic grocery delivery service in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 7%
Offered equity: £1.4M
Sought valuation

Timo Schmidt and James Carter walked into the Den in Season 11, Episode 3 in the episode that aired 25 August 2013. Guosto, the organic grocery delivery service, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 7% stake, which valued the company at £1.4M.

The dragons passed, and Guosto left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Guosto was one of 67 businesses to pitch in Season 11, where 15 deals got done. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Guosto?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Guosto get a deal on Dragons’ Den?

No. Guosto pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Guosto on?

Guosto appeared in Season 11, Episode 3, which aired 25 August 2013.

How much was Guosto asking for on Dragons’ Den?

The founders asked for £100,000 for 7% of the company, a £1.4M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.