Happy Horse

No Deal

Breathable open-cell saddle pad for horse riders

Season 5 · Ep 8 OtherAired 10 December 2007

Best known from its Dragons’ Den appearance, Happy Horse is a breathable open-cell saddle pad for horse riders in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£95K
Asked for: —
Offered equity: —
Sought valuation

Aline Holmes walked into the Den in Season 5, Episode 8 in the episode that aired 10 December 2007. Happy Horse, the breathable open-cell saddle pad for horse riders, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Happy Horse left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Happy Horse was one of 79 businesses to pitch in Season 5, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Happy Horse?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Happy Horse get a deal on Dragons’ Den?

No. Happy Horse pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Happy Horse on?

Happy Horse appeared in Season 5, Episode 8, which aired 10 December 2007.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.