UK · BBC · Season 23 · Episode 1
Upcycled custom fluffy hats and accessories.
Aired 29 January 2026 · Pitched by Chloe Messer
Chloe Messer makes custom fluffy hats and accessories by upcycling materials. The official shop shows the current designs, giving viewers a direct route to the headwear featured in the pitch.
Chloe Messer asked for £50,000 for 15% equity.
An offer of £50,000 for 30% equity from Peter Jones and Touker Suleyman was accepted on air. Each Dragon offered £25,000 for 15%.
An agreement on the programme does not establish that an investment completed after filming.
Home & Lifestyle
Photo-journal subscription with app and monthly printed photos.
Explore the pitch →An offer of £70,000 for 15% equity from Steven Bartlett was accepted on air.
An agreement on the programme does not establish that an investment completed after filming.
Food & Drink
Plant-based teff drinks.
Explore the pitch →The pitch ended without an investment agreement.
An agreement on the programme does not establish that an investment completed after filming.
Sports & Outdoors
Women-led self-defence classes and franchise.
Explore the pitch →An offer of £25,000 for 10% equity from Jenna Meek was accepted on air.
An agreement on the programme does not establish that an investment completed after filming.