Health Swing

No Deal

Rehabilitation exercise device

Season 9 · Ep 7 OtherAired 12 September 2011

Best known from its Dragons’ Den appearance, Health Swing is a rehabilitation exercise device in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 40%
Offered equity: £125K
Sought valuation

Wendy Thompson walked into the Den in Season 9, Episode 7 in the episode that aired 12 September 2011. Health Swing, the rehabilitation exercise device, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 40% stake, which valued the company at £125K.

The dragons passed, and Health Swing left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Health Swing was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Health Swing?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Health Swing get a deal on Dragons’ Den?

No. Health Swing pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Health Swing on?

Health Swing appeared in Season 9, Episode 7, which aired 12 September 2011.

How much was Health Swing asking for on Dragons’ Den?

The founders asked for £50,000 for 40% of the company, a £125K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.