Hot Diggidy Dog

No Deal

Spicy pepper sauces

Season 13 · Ep 8 OtherAired 30 August 2015

Hot Diggidy Dog is a spicy pepper sauces that got its big break on Dragons’ Den in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Simon Llewellyn stepped onto the carpet in Season 13, Episode 8 in the episode that aired 30 August 2015. Hot Diggidy Dog, the spicy pepper sauces, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Hot Diggidy Dog walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 13 saw 69 pitches, and 24 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Hot Diggidy Dog?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Hot Diggidy Dog get a deal on Dragons’ Den?

No. Hot Diggidy Dog pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Hot Diggidy Dog on?

Hot Diggidy Dog appeared in Season 13, Episode 8, which aired 30 August 2015.

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