Hot Pink

No Deal

Jewellery designed by 3D technology

Season 11 · Ep 6 OtherAired 15 September 2013

Hot Pink is a jewellery designed by 3d technology that got its big break on Dragons’ Den in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 35%
Offered equity: £286K
Sought valuation

Founder Manu Bhardwaj stepped onto the carpet in Season 11, Episode 6 in the episode that aired 15 September 2013. Hot Pink, the jewellery designed by 3d technology, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 35% of the company, an implied valuation of £286K.

No deal. Every dragon declined, and Hot Pink walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 11 saw 67 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Hot Pink?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Hot Pink get a deal on Dragons’ Den?

No. Hot Pink pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Hot Pink on?

Hot Pink appeared in Season 11, Episode 6, which aired 15 September 2013.

How much was Hot Pink asking for on Dragons’ Den?

The founders asked for £100,000 for 35% of the company, a £286K valuation.

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