Human Beauty
No DealRange of cosmetics for disabilities
Human Beauty, the range of cosmetics for disabilities, landed on the national radar after pitching the dragons in Season 22, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 20%
- Offered equity
- £250K
- Sought valuation
Millie Flemington-Clare faced the dragons in Season 22, Episode 8 in the episode that aired 27 February 2025. Human Beauty, the range of cosmetics for disabilities, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.
They came in asking £50,000 in exchange for 20% equity, putting a £250K valuation on the business.
Human Beauty couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 22, 32 of 55 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Human Beauty?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Human Beauty get a deal on Dragons’ Den?
No. Human Beauty pitched the dragons but left Season 22 without a deal.
What season of Dragons’ Den was Human Beauty on?
Human Beauty appeared in Season 22, Episode 8, which aired 27 February 2025.
How much was Human Beauty asking for on Dragons’ Den?
The founders asked for £50,000 for 20% of the company, a £250K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
