Igloo Disco

No Deal

Alternative marquee hire

Season 14 · Ep 10 OtherAired 8 January 2017

Best known from its Dragons’ Den appearance, Igloo Disco is a alternative marquee hire in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 20%
Offered equity: £400K
Sought valuation

Danny Savage walked into the Den in Season 14, Episode 10 in the episode that aired 8 January 2017. Igloo Disco, the alternative marquee hire, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 20% stake, which valued the company at £400K.

The dragons passed, and Igloo Disco left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Igloo Disco was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Igloo Disco?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Igloo Disco get a deal on Dragons’ Den?

No. Igloo Disco pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Igloo Disco on?

Igloo Disco appeared in Season 14, Episode 10, which aired 8 January 2017.

How much was Igloo Disco asking for on Dragons’ Den?

The founders asked for £80,000 for 20% of the company, a £400K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.